Job Description
Client: Well-Known Media/Advertising Organization
Role: Yield Analyst
Salary: $55,000 - $60,000/annually + Benefits
Location: Manhattan, New York (Midtown) - *1 day a week on-site (Tuesdays)*
Hours: 9:00am - 5:00pm
The Position
This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.
As a member of our team, you will:
- Budget Management: Manage programmatic advertising budgets, allocating funds effectively across campaigns and ensuring cost efficiency.
- Stay up to date with industry trends and changes in the programmatic advertising landscape, making recommendations for adaptation as needed.
POSITION DUTIES
Pre sales
- Assist Planning team; building plans and adding inventory sources
- Approving Planning docs for client quotes
- Assisting with onboarding of new providers
- Assigning to content categories and approving eligibility of inventory against delivery
Post sales
- Review each deal against demand for appropriate starting CPM
- Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy
- Optimize between deals, review delivery and determine how much can be shifted from one deal ID to another
- Optimize each Order by adding additional deal ID's and adding spend against them with corresponding price points
- Review supply sources between each server and determine when it best to move existing demand to FW
- Assist with optimizations for Attribution metrics
- Give AdOps team assistance where needed in optimizing remaining KPI's
Analytics
- Run all reporting for delivery metrics against supply sources
- Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance
- Report on all new inventory sources to CSM Team
- Help to analyze margins against the entire DSP, give recommendations for improving