Job Description
Job Description
JOB DESCRIPTION
JOB TITLE
Student Enrollment Manager
REPORTS TO
Executive Director
CODE
STATUS
☒ Exempt ☐ Non-exempt
DATE
07/21/2025
SUPERVISORY
☐ Yes ☒ No
REVISION
SUPERVISES
N/A
ABOUT US:
The mission of The Bronx Charter Schools for Better Learning (BBL) provide their students with a solid foundation for academic success, through achievement that exceeds citywide averages and meets or exceeds New York State Standards and national norms in all curriculum areas tested, especially in mathematics and language arts. Our teaching constantly adjusts to the needs of our students, leading to independence, autonomy, responsibility, and a sustained love of learning, all of which contribute directly to high academic achievement.
BBL is a dynamic elementary charter school dedicated to providing an exceptional educational experience to students. We are committed to fostering a supportive and engaging learning environment where students thrive academically and socially.
POSITION SUMMARY
The Student Recruitment Manager is responsible for the development and implementation of strategic student enrollment, marketing, and enrollment initiatives that support the school’s growth and community presence. This individual will lead efforts to build awareness of BBL, strengthen brand visibility, attract prospective families, and ensure a high-quality enrollment experience. The role requires strong project management, marketing, and data analysis skills, and will involve close collaboration with school leadership and community partners.
ESSENTIAL FUNCTIONS
Strategic Enrollment & Marketing Planning
-
Develop and implement annual recruitment, marketing plans aligned with enrollment goals and organization mission.
-
Lead market research initiatives to identify enrollment trends, community needs, and effective outreach strategies.
-
Design and manage targeted campaigns across digital, print, and community-based platforms to elevate school visibility.
Community Outreach & Engagement
-
Cultivate relationships with community organizations, local partners, and prospective families to drive engagement and enrollment.
-
Represent BBL at school fairs, public events, and parent forums to promote the school’s mission and programs.
-
Coordinate and host open houses, tours, and information sessions tailored to diverse audiences.
Marketing and Communications
-
Oversee all marketing activities, including branding, digital outreach, social media, email marketing, print collateral, and advertising.
-
Develop compelling content for newsletters, websites, social platforms, and recruitment materials.
-
Ensure all messaging is aligned with the school’s voice, values, and DEIB (Diversity, Equity, Inclusion, and Belonging) commitments.
Data and Reporting
-
Track, analyze, and report on key performance metrics related to recruitment, enrollment, marketing, and engagement.
-
Leverage data to continuously refine outreach strategies and improve results.
-
Collaborate with leadership to produce dashboards and reports for internal and external stakeholders.
Collaboration & Cross-functional Partnership
-
Partner with school-based staff and leadership to align recruitment and retention strategies with instructional goals and school culture.
-
Coordinate volunteer participation for recruitment events and community outreach.
Enrollment Operations
-
Manage the student application and enrollment process to ensure accuracy, compliance, and a family-centered experience.
-
Provide high-quality, proactive support to families, including assistance with application completion, document collection, and key deadlines.
-
Maintain and manage the enrollment database; generate timely reports on application status, trends, and targets.
OTHER FUNCTIONS
Perform other related duties as assigned by the Executive Director to support school-wide initiatives and goals.
REQUIRED QUALIFICATIONS
-
Bachelor’s degree in Marketing, Communication, Public Relations, Business, Education, or a related field.
-
2–3 years of experience in student recruitment, marketing, outreach, or enrollment, ideally within urban schools or charter school educational environments.
-
Proven experience designing and managing integrated marketing campaigns, including social media, email marketing, and digital advertising.
-
Proficiency in Microsoft Office and Google Workspace.
-
Ability to manage multiple projects and deadlines with strong attention to detail.
-
Bilingual in English and Spanish is strongly preferred.
-
Passion for education, equity, and working with diverse communities.
-
Strong communication, interpersonal, and relationship-building skills.
-
Demonstrated initiative and ability to work independently and collaboratively.
CERTIFICATIONS
None required.
PHYSICAL DEMANDS/WORK ENVIRONMENT
This position requires the ability to perform the essential functions of the role, with or without reasonable accommodation. Responsibilities are typically carried out in an office and school environment and may involve:
-
Traveling between campuses and community locations as needed.
-
Moving within and between office spaces, including sitting, standing, walking, and climbing stairs for extended periods.
-
Engaging in verbal communication (e.g., speaking clearly and loudly in meetings or public settings).
-
Visual and auditory acuity for interacting with students, staff, and technology (e.g., reading screens, hearing conversations or alerts).
-
Performing tasks that require fine motor skills, such as typing, writing, using office equipment, or operating instructional tools (e.g., whiteboards, projectors).
-
Occasional bending, stooping, reaching, and lifting of materials (e.g., files, documents, or office supplies).
The organization will provide reasonable accommodations to qualified individuals with disabilities to support successful performance of job duties.
TRANSPORTATION
Must have a valid driver's license and vehicle, and/or access to reliable transportation.
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this position. They are not intended to be an exhaustive list of all associated responsibilities, skills, efforts, or working conditions. BBL reserves the right to change, amend, add, delete, and otherwise assign any duties, responsibilities, and position titles as it deems necessary to meet the needs of the business. BBL is an Equal Opportunity Employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin, or ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. BBL will provide reasonable accommodations to qualified individuals with disabilities to support successful performance of job duties.