Job Description
Job Description
Summary:
Book of the Month is seeking to hire a performance-oriented marketer who will help accelerate our growth efforts. This role will integrate the analytical and creative aspects of consumer marketing to create and deploy campaigns and programs that successfully grow BOTM membership. This is an excellent opportunity for a growth-oriented individual who is looking to play a critical role in managing, optimizing, and scaling paid acquisition efforts for an at-scale DTC service/brand.
What you’ll do…
- Proactively identify and execute upon new customer acquisition opportunities in the form of new channels, influencer and brand partnerships, media buys, and other activations with the goal of generating incremental enrolls for BOTM.
- Generate insights about our customer, product, market, and brand and use them to build and deploy compelling campaigns that increase new enrolls.
- Deliver incremental improvements in lower/mid-funnel marketing by:
- Optimizing campaign strategy across paid marketing channels like Meta, TikTok, and Google, and staying up to date on the newest features across these channels.
- Managing creative testing across our social media video ads and influencer channels.
- Work collaboratively with a tightly integrated creative team to develop campaigns that drive growth referenced above, including participating in creative concepting.
- Work closely with the product team to create and optimize landing pages, enrollment funnels, and the other on-site interactions that are part of customer acquisition.
- Work closely with the member experience & retention team to ensure the customer journey (from lead to member) provides the best possible experience.
- Work closely with overall business and growth team leaders in an iterative fashion to drive the best outcome for the business.
What you should have…
- 4+ years of experience across some combination of the following:
- Growth/marketing roles at a DTC or tech enabled service/app/marketplace where the primary transaction happens online.
- Strategy or analytical role at a consulting firm or media business.
- Deep understanding of the full-stack of customer acquisition opportunities, both functionally (how they work) and economically (what makes it work from a business perspective).
- Many detailed examples of being hands-on with creative development, such as:
- Experience translating consumer insights into creative concepts – successfully straddling and translating the creative and business worlds.
- Deploying the judgment required to understand if a creative concept aligns with an insight and how, and experience providing feedback to creatives to improve the alignment.
- Extremely high-standards for your own work product and the work product of others.
- Passion about reading fiction aligned with BOTM taste as a primary source of entertainment and enjoyment.
- Ability to perform in a highly iterative and dynamic work environment.
Salary Range: $100,000 - $140,000
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