Job Description
Join Our Leadership Team as Our General Manager
At Lapine Fitness Studio (LFS), we’re on a mission to transform lives and redefine the fitness experience in Brooklyn. As a growing Small Group Personal Training facility, we’re seeking a General Manager to lead our coaching team, drive membership growth, and champion our culture of excellence.
This is a high-impact leadership role that combines people development, operational leadership, and strategic sales execution — perfect for someone who thrives in both community-building and business growth.
About LFS
LFS is built on community, 6-star service, and care. We pride ourselves on delivering a premium training experience supported by an engaged, high-performing team. The General Manager is a cornerstone of this mission — leading with integrity, maintaining exceptional standards, and helping every member and coach feel supported and empowered.
Core Responsibilities:
Coaching (Approx. 10 Sessions/Week)
- Deliver high-quality small group personal training sessions
- Lead first sessions for new members to ensure a seamless and memorable introduction to LFS coaching and culture.
- Support high-traffic sessions to maintain consistency and exceptional member experiences (as needed).
Team Management & Development
- Conduct weekly 1:1 meetings with each coach to review performance, set goals, and identify growth opportunities.
- Host weekly team meetings to share updates, celebrate wins, and maintain alignment across the coaching staff.
- Perform weekly session audits to ensure coaching quality, consistency, and adherence to LFS standards.
- Be a culture carrier — model professionalism, care, and leadership in every interaction.
- Lead in-services to upskill the coaching team and strengthen the member experience.
Sales
- Follow up with new leads to maximize conversion opportunities.
- Conduct sales calls with prospective members and ensure a smooth transition into onboarding
- Own, Track and report key sales metrics
- Collaborate with leadership to plan studio promotions, events, and community partnerships that support lead flow and brand visibility.
Leadership & Strategy
- Attend and contribute to weekly Level 10 meetings — reviewing KPIs, quarterly projects, weekly to-dos, issues, and opportunities.
- Collaborate cross-functionally with Director of member expereince to strengthen community engagement, enhance retention, and foster a unified team culture.
- Take ownership of key KPIs and lead the development and execution of quarterly studio growth initiatives.
- Support staff hiring, onboarding, and training systems to maintain a world-class team.
- Ensure consistent alignment between LFS’s mission, core values, and day-to-day execution.
- Provide ongoing insight and recommendations on programming, scheduling, and team performance.
What We’re Looking For
- Proven Leadership Experience: 2+ years in fitness management, team leadership, or sales-driven roles.
- Sales & Communication Skills: A confident, empathetic communicator who thrives in conversations and conversions.
- Coaching Expertise: Experience in small group personal training, programming, and member engagement.
- Organizational Mastery: You balance systems and relationships with equal skill.
- Culture-Driven Leadership: You bring energy, accountability, and care to every interaction.
Why Join LFS?
- Make a Real Impact: Lead a passionate team and help shape the growth of a leading Brooklyn fitness studio.
- Professional Growth: Access leadership mentorship, ongoing education, and meaningful career development.
- Positive Culture: Join a community of driven, supportive people who care deeply about their craft.
- Strategic Autonomy: Collaborate directly with ownership on vision, systems, and innovation.
Position Details
Location: South Slope, Brooklyn
Hours: Full-time, in-person
Compensation: $70,000 to $85,000 annually
Interested? Email Paul@lapinefit.com with the subject line "LFS GM opportunity"bout why this role resonates with you.