Go‑to‑Market Manager, Advertiser Products

Job Description

Job Description

Summary

The Product Marketing Manager will develop and execute go‑to‑market strategies for managed advertiser accounts, partnering closely with cross‑functional teams to launch new features, products, and marketing initiatives that drive adoption and engagement. This role also includes a significant project management component, requiring strong coordination, communication, and operational execution.

The ideal candidate has experience in digital advertising, monetization product management or marketing, and a strong understanding of the broader digital advertising and marketing ecosystem. They excel in fast‑paced environments, collaborate effectively across teams, and bring strong analytical and communication skills. They should be comfortable managing multiple concurrent projects and navigating ambiguity.

Job Responsibilities

• Lead market requirements and go‑to‑market planning for advertiser‑facing solutions, including assessing market needs, conducting research to inform product development, evaluating risk mitigation approaches, and identifying opportunities to enhance existing products.
• Project manage the recruitment and onboarding program for managed advertiser accounts, supporting a team of technical onboarding specialists to drive product adoption, consolidate customer insights, produce reporting, and deliver regular status updates to cross‑functional leadership.
• Coordinate successful go‑to‑market activations across internal sales, partnerships, and marketing teams by crafting clear, compelling messaging tailored to diverse audiences and enabling teams at scale.
• Collect, analyze, and synthesize data and market trends to inform strategy, measure performance, and support decision‑making.

Skills

• Strong cross‑functional collaboration and stakeholder management
• Project management and operational execution
• Analytical and reporting capabilities
• Excellent verbal and written communication skills
• Ability to manage multiple priorities in a fast‑paced environment
• Strong organizational skills and ability to maintain confidentiality
• Proficiency with Google Workspace and Microsoft Office Suite

Education & Experience

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field (required)
• 6–8 years of experience in digital advertising, product marketing, monetization product management, or a related discipline

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location: Remote (EST or PST preferred))

Role type: Contract 12 Month Position

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English (Required)