Job Description
Job DescriptionOverview
A dynamic and innovative orthodontic solutions provider is launching next-generation aligner technology in the U.S. The flagship product is a cutting-edge aligner treatment planning software delivering unmatched clinical precision and flexibility.
Role Overview
The Territory Sales Representative (Outside Account Executive) will lead the market launch and growth of the aligner platform in a specified metropolitan region. The primary focus is on establishing relationships with orthodontic practices and driving adoption of a disruptive new platform.
Key Responsibilities
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Serve as the brand ambassador in a newly launched U.S. territory
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Build and convert a pipeline of medium-to-high volume orthodontic practices
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Deliver tailored, consultative sales presentations to clinicians, highlighting proprietary technology and material advantages
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Consistently achieve ambitious case and revenue quotas (e.g., 200 new cases by March)
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Generate business from scratch—leverage an existing network of orthodontists and create new connections rapidly
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Work with internal teams to optimize sales collateral and customer experience
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Capture and relay market feedback for ongoing product and service improvement
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Maintain thorough documentation in CRM systems
Ideal Candidate Profile
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Results-driven mindset (“hunter” mentality)
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History of successful sales performance in orthodontics or related dental technology verticals
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Experience with emerging technology brands (e.g., LightForce, Brius, SureSmile, Candid, OrthoFX) is highly valued
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Demonstrable ability to deliver results within short ramp-up periods (win new practices within first 90 days)
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Maintains an active territory network (~60–100+ orthodontists)
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Technically adept and able to communicate complex clinical and tech concepts
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Expert consultative sales and solutions selling skills
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Comfortable navigating startup-style environments with minimal structure
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Excellent communication and relationship-building abilities
Performance Expectations
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Win 15+ new orthodontic practice clients within first year (targeting $800K–$900K territory revenue)
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Hit the ground running in first 30 days; consistently close new accounts within the first 90 days
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Sustain or exceed quota every quarter
Compensation Rewards
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Competitive base salary ($100K–$110K, negotiable up to $120K for top performers)
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Uncapped commissions; OTE $190K–$200K+ with annual kicker for quota achievement
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Role offers foundational ground-floor influence and upward mobility in a high-growth organization
Culture Values
The company values integrity, transparency, accountability, speed, and customer-centered innovation. The successful candidate will thrive in a performance-focused environment where directness, loyalty, and rapid execution are essential.