Job Description
Job DescriptionA growing consumer products company based in New York City (opportunity to work hybrid) is seeking a Senior Media Manager
This position is responsible for leading the development and execution of consumer engagement strategies including driving awareness and brand conversion. This role requires an understanding of digital media, integrated marketing and consumer behavior to create impactful campaigns.
Ideal candidate will have experience partnering with agencies on media planning (paid, earned, & owned) across social media platforms and a strong understanding of Amazon and the ecommerce marketplace
Qualifications:
- Has 7+ years of consumer goods brand management experience
- Expertise in full funnel consumer engagement strategy and planning, managing media across all platforms with a strong focus in digital and social.
- Expertise managing e-commerce platforms including Amazon and retailer.com
- Proficient in Microsoft Office, Nielsen, Numerator, ecommerce providers, advertising platforms, and data management and reporting tools i.e. BlackBird, Acorn-i, Criteo.
- General manager mindset. A marketer at heart who understands cross-functionally how to drive their business forward.
This is a great opportunity to make an immediate impact in a fast-paced and entrepreneurial organization.