Job Description
Job Description
Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.
At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+- founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.
We're looking to add to our team of experts, and can't wait to meet you!
PRINCIPLE RESPONSIBILITIES AND DUTIES:
- Serves as a guiding light for the creative and internal team; inspires the team, including other creative leads, to push creative strategy, the work, and the team itself to greater heights, modelling "what good looks like" for social
- Collaborating with creative leadership for s seamless integration of social into all aspects of the business
- Present and articulate creative strategies and concepts to clients, aligning with their objectives and addressing brand opportunities.
- Build and nurture strong, long-term client relationships based on trust, transparency, and consistent creative excellence.
- Defining and managing creative workflow for consumer and healthcare-specific work, representing the Creative team in the account's cross-functional leadership
- Demonstrate the ability to hire and retain highly capable people while fostering diversity and career development. Building a creative team culture through inspired motivation, allowing each member to grow, build their practice and create better work
- Drive organic growth within existing accounts, overseeing the delivery of exceptional creative work for social that aligns with client objectives.
- Serve as a primary strategic partner for key clients, demonstrating a deep understanding of their business and marketing challenges within social.
- Collaborate closely with clients to uncover opportunities, provide creative solutions, and ensure the successful execution of social campaigns.
- Lead the creative vision in new business development, playing a key role in pitches and shaping the strategic direction for potential clients.
- Actively participate in the development of strategic briefs that align with business objectives, audience demand, and landscape realities.
- Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency
- Collaborate with cross-functional agency leadership on current and future accounts
KNOWLEDGE, SKILLS, & ABILITIES REQUIRED:
- Bachelor's in Fine Arts, Design, English, Journalism, Communications or related field
- 12+ years of relevant advertising agency experience with a mixture of consumer and pharmaceutical/healthcare advertising
- A history of excelling and leading multiple teams in the social space
- An expert in social trends with the ability to bring forth innovative strategies and creative concepts
- A deep understanding of the different approaches to marketing to patients vs. HCPs
- A business acumen and a practical approach to balancing your creative appetite
- A portfolio of award-winning and industry-recognized creative work for social
- Able to sell ideas in internally and with clients. A master communicator who can talk about creative strategy and campaign concepts.
- Exemplify the values of imre and contribute to the overall culture of the agency.
- Ability to travel for shoots up to 30% of the time
Salary: $220,000-$250,000/annually
*Salary dependant upon experience & location
imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.