Job Description
Job Description
Small Door is membership-based veterinary care designed with human standards that is better for pets, pet parents, and veterinarians alike. We designed and delivered a reimagined veterinary experience via a membership that includes exceptional care, 24/7 telemedicine, and transparent pricing - delivered with modern hospitality in spaces designed by animal experts to be stress-free. We opened our flagship location in Manhattan's West Village in 2020 and have quickly expanded across the East Coast. Small Door now operates in New York City, Boston, Washington DC, and Maryland with continued expansion plans in 2025.
We're looking for a creative and strategic Freelance Social Media Manager to grow Small Door's organic presence across Instagram, TikTok, LinkedIn, and emerging platforms. You'll be responsible for building our brand and community by creating engaging, high-quality content and growing our social following. You'll partner closely with our marketing and practice teams to develop a distinct social voice that educates, inspires, and connects with modern pet parents.
What you'll do
- Develop and execute a compelling, platform-native social media strategy for Instagram and TikTok.
- Own the content calendar, aligning weekly and monthly plans
- Track platform trends and innovations to ensure our content stays relevant and differentiated
- Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand's voice in real time
- Monitor sentiment and surface insights from the community to inform other teams
- Capture photo and video content (primarily on iPhone)
- Be comfortable both behind and in front of the camera; act as on-screen talent when needed
- Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
- Ensure all content aligns with our brand's visual identity and tone
- Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
- Source and manage user-generated content and ensure proper usage rights
- Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
- Use data to inform creative testing and optimize content for better results
Who You Are
- 3–5 years of experience managing social media for a brand or agency
- A strong portfolio of organic social content—especially Instagram and TikTok
- Deep understanding of social trends, platform algorithms, and best practices. Should live and breathe social media, trends, and viral videos.
- Excellent writer and storyteller with a distinct, brand-aligned voice
- Self-starter who can take a concept from idea to execution independently
- Comfortable working in a fast-paced, collaborative environment
- Passionate about pets and excited to spend time in veterinary clinics capturing content
Pay Range
This is a freelance position, paid on an agreed-upon rate commensurate with experience.
Please submit a link to your portfolio or a few examples of your past work in a linked Google folder in your application.
Small Door is proudly a public benefit corporation and a certified B Corp. We are committed to creating a diverse, inclusive and equitable workplace, and we encourage qualified applicants of every background, ability, and life experience to apply to appropriate employment opportunities.