Job Description
Job DescriptionAbout the Role
Petfolk is transforming veterinary care through a connected, modern, and pet-parent-first approach. We're looking for a highly analytical and curious Senior Manager of Growth & Retention Analytics to be the go-to insights partner for our Growth, Marketing, and Clinical teams.
Reporting to the VP of Growth, this role is a high-impact individual contributor responsible for uncovering what's driving customer acquisition, engagement, and retention—then translating those insights into actionable strategies. You'll be hands-on with campaign performance analysis, lifecycle data, and behavioral patterns that shape both digital and in-clinic experiences.
If you enjoy designing experiments, finding signal in complexity, and shaping strategy through clear storytelling—this role is built for you.
Key ResponsibilitiesCampaign & Growth Analytics
- Build reporting and insight frameworks to evaluate the performance of acquisition, re-engagement, and lifecycle campaigns.
- Design, execute, and analyze an attribution model to better understand multi-touch acquisition
- Monitor CAC, LTV, ROAS, and funnel conversion to identify levers for growth efficiency and scale.
- Partner closely with Marketing and Lifecycle to recommend optimizations in targeting, channel mix, and messaging.
Retention & Experience Insights
- Analyze retention and churn across customer segments, cohorts, and clinics.
- Investigate behavioral and operational patterns—appointment cadence, service mix, clinical experiences—that influence customer lifetime value.
- Identify leading indicators of churn and develop insight-driven recommendations for Lifecycle and Clinical Ops teams.
Insight Leadership
- Translate data into compelling stories that help cross-functional teams make informed, confident decisions.
- Build and maintain self-serve dashboards for critical metrics while delivering bespoke deep dives for emerging questions.
- Lead measurement strategy for new growth and retention initiatives, ensuring clear hypotheses and learning goals.
Strategic Enablement
- Contribute to forecasting and business planning through trend analysis and predictive modeling.
- Bring rigor and structure to testing roadmaps across Marketing, Lifecycle, and Growth functions.
- Act as the voice of the data in cross-functional meetings—grounding strategy in evidence and actionable insight.
Qualifications
- 6+ years of analytics experience, ideally in consumer growth, lifecycle, or retention-focused roles.
- Expertise in SQL and data visualization tools (e.g., Looker, Tableau, Mode).
- Experience with experiment design, campaign measurement, and customer behavior analysis.
- Ability to work independently and cross-functionally in a fast-paced environment.
- Strong communication and storytelling skills—able to distill complexity into clarity.
- Prior experience in healthcare, service businesses, or subscription/membership models is a plus.
Why Petfolk
- Be the data voice that guides how we grow and retain our community of pet parents.
- Join a mission-driven team that's changing how care is delivered—digitally and in person.
- Work in a collaborative, startup-minded environment with the flexibility to go deep and move fast.
Help shape the future of pet care through insights that matter.