Job Description
Job DescriptionSalary: $3,500/month
The Associate Audience Development Manager contributes to Areya Media's mission by developing creative and impactful marketing proposals that meet client objectives and drive multimedia revenue for the Areya brand.
The Associate Audience Development Manager has the following responsibilities and duties:
- Assist in planning and executing multi-channel marketing campaigns across web, social, email, and paid media for Areya Media
- Support the execution and monitoring of paid campaigns across Meta (Facebook Ads Manager), YouTube (Google Ads), and newsletter placements.
- Develop data-informed media strategies using audience, channel, campaign, and marketplace insights, to drive innovation and business outcomes for brand marketing.
- Support the development of branded content deliverables for advertising partners.
- Assist with Google Analytics, Meta Business Suite, and Tableau analytics dashboards.
- Assist in event promotion strategies for experiential efforts.
- Collaborate with cross-functional teams to develop integrated and impactful work anchored in objectives, insights, and best practices.
- Provide thought leadership and strategic analysis to identify growth opportunities and influence go-to-market approaches for the Areya audiences.
- Develop impactful sales materials tailored to brand moments and core offerings, including go-to-market partnership decks, one-sheets, and other collateral
- Support the development, promotion, and optimization of our e-commerce platforms on Shopify, including The Okay Shop and OkayFuture Labs.
- Assist in marketing and audience development for OKP Go, our gaming and culture vertical.
- Help grow and manage engagement on OkayBoards, our online cultural discussion platform.
- Monitor current budgets, and campaigns, ensuring brand partners meet deadlines and complete necessary tasks.
- New York vicinity.
The Associate Audience Development Manager should have the following skills, education and experience.
- 2-4 years of experience in a creative and/or marketing strategy role. Media or agency experience preferred.
- Demonstrated ability to strategize, launch, manage and support multi-platform marketing campaigns (social, email, web, paid).
- Effective communication skills and adaptable communication style for interacting with team members, upper management and clients.
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Jeeng, or similar tools).
- Comfortable working in a fast-changing environment and juggling multiple priorities, and ability to operate in a team culture.
- A history of planning successful product launches and events.
- Familiarity with basic SEO principles and collaboration with editorial/content teams.
- Working knowledge of Google Analytics, Meta Business Suite, or other digital analytics/reporting tools.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Basic knowledge of Shopify or e-commerce operations, including product merchandising, promotions, and performance tracking.
- Strong project coordination and organizational skills ability to manage multiple priorities and deadlines using tools like Asana or Trello.
While performing the responsibilities of the job, the following are working conditions that will be encountered. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.
- Hybrid work schedule; in-person & remote
- Must be able to commute to our NYC office at least 3 days week
Areya Media, Inc. offers the following total compensation package:
- 25 hours a week
- $35 an hour / $3,500 a month
Areya Media is committed to defining and amplifying the voices of creators, contemporaries, and the people they inspire.
The Audience Department drafts and drives Areya Media's business strategy in an effort to increase brand income and maximize sales potential.