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Restaurant Brand Specialist-Mandarin required

MOUNTAIN 118
locationNew York, NY, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description
Job Overview

We are a New York-based food and beverage management company operating multiple restaurant brands across the United States. We are seeking a creative, business-minded, and results-driven Brand Specialist to join our team. This role will focus on building stronger brands, enhancing brand awareness and competitiveness, and ensuring consistency across all brand touchpoints.


Key Responsibilities

  1. Brand Positioning Analysis
    Conduct market trends and competitive analysis to define brand positioning and develop brand strategies.
  2. Brand Identity Design
    Oversee the design and optimization of brand visual identity to ensure consistency.
  3. Brand Marketing & Campaign Execution
    Plan and execute marketing campaigns to elevate brand visibility and market impact.
  4. Brand Influence Enhancement
    Strengthen brand influence in target markets through multi-channel strategies.
  5. Customer Experience Optimization
    Improve customer experience to boost brand loyalty and satisfaction.
  6. Restaurant Performance Support
    Align brand strategies with revenue goals to drive restaurant performance.


Qualifications

  1. Education
    Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.
  2. Experience
    Minimum 2 years of experience in the food & beverage industry or similar roles, with a focus on branding/marketing.
  3. Language
    Fluent in Mandarin (written and verbal) – a mandatory requirement for cross-team collaboration with China/US teams.
  4. Project Management
    Strong organizational and project management skills to handle multiple tasks efficiently.
  5. Creative & Strategic Thinking
    Ability to merge innovative ideas with actionable strategies.
  6. Collaboration
    Team player with excellent communication skills to work in a multicultural environment.
  7. Business Acumen
    Ability to align brand strategies with overarching business objectives.
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