Marketing Representative

Job Description

Job DescriptionAbout Elite
Elite Home Health Care is a licensed home care agency that provides professional homecare services in the New York Metropolitan area, Central, and Upstate NY Regions. At Elite, we only hire the most qualified nurses, home health aides and caregivers who are hand-picked based on their skills and capabilities. They are all licensed, insured and cleared with extensive background screening. But most importantly, our caregivers are known for their warmth, attentiveness and reliability. Our main goal is to deliver compassionate, professional, and integrity-centered care to our clients. We work within the community to provide quality home care for individuals in need. We are committed to providing our clients with the best possible and most compassionate care.

Job Summary
The Marketing Representative is responsible for building and maintaining strong relationships with community providers, agencies, social workers, discharge planners, physician offices, case managers, and other referral sources. The primary focus is to generate new home care business (HHA/PCA and CDPAS) by connecting with potential clients and referral partners through in-person, phone, and email outreach. This role is essential in driving growth, expanding Elite’s community presence, and ensuring a smooth experience for new home care clients.

Essential Duties and Responsibilities:
Daily Field Stop Log Completion

• Complete the Daily Field Stop Log on a daily basis in real time, accounting for how each workday is spent (e.g., outreach activities, home visits, NYIA scheduling, paperwork completion, etc.).
• Submit daily logs to be reviewed by management

Community Outreach – In Person, Phone, and Email

• Conduct in-person field outreach the majority of workdays, with a minimum target of 10 stops per day / 50 stops per week (may vary as caseload and events increase).
• Research outreach locations in advance and organize by zip code or stop type for efficiency.
• Carry a professional outreach kit including flyers, referral forms, brochures, and business cards.
• Always collect follow-up contact information and document it in the daily log; send follow-up emails or calls within 24 hours.
• Conduct phone and email outreach with a minimum of 30 attempts per day when working remotely, with the same focus on securing meetings and building partnerships.

Referral Generation

• Submit 5–10 new quality referrals into BOLT, including HHA/PCA, CDPAS, and Medicaid referrals.
• Pre-screen members to confirm interest in services and explain the onboarding process.
• Ensure all referral details are complete (per training guidelines) and document any missing information, alternate contacts, or language needs.
• Verify Medicaid/CIN numbers and assess eligibility requirements prior to submission.

Community Events

• Schedule 2–3 community events per week to engage potential members and gather follow-up contact details.
• Participate in events such as housing site visits, physician office outreach, senior center activities, presentations, in-services, and vendor fairs.
• Maintain a monthly events calendar and add all confirmed events to Outlook with date, time, and location.
• Arrive prepared, on time, and dressed professionally; represent the company brand positively at all times.

Caseload Management

• Review active and pending cases in BOLT daily or every other day to monitor progress.
• Communicate and partner with internal teams regularly for follow up and status.
• Identify and resolve delays by contacting members, referral sources, or intake to move cases forward.
• Assist with NYIA scheduling, completing required forms, and supporting PA onboarding.
• A case is considered complete once it is marked Admitted in BOLT (authorization received and services scheduled).

Daily Communication

• Maintain prompt communication with supervisor, intake, and other departments
• Respond to emails in a timely manner, even if only to confirm receipt and provide an expected follow-up time.
• Return calls or make initial contact with members, potential members, and referral sources within 24 hours.
• Keep your supervisor informed about events, issues, opportunities, or needed support.
• Attend monthly in-person team meetings as scheduled.

Qualifications and Skills:
To perform this job successfully, an individual must be able to carry out the essential duties of the position, with or without reasonable accommodation. The qualifications listed are representative of the knowledge, skills, and abilities required. The Company will provide reasonable accommodations to qualified individuals with disabilities and to individuals with needs related to pregnancy, childbirth, or related medical conditions, in accordance with applicable law.

• High school diploma or equivalent required; associate’s or bachelor’s degree in marketing, business, healthcare administration, or a related field preferred.
• 1–3 years of experience in healthcare marketing, community outreach, or sales (home care or healthcare services preferred).
• Prior experience building and maintaining referral source relationships.
• Familiarity with Medicaid, HHA/PCA, CDPAS programs, and NYIA process highly desirable.
• Valid driver’s license and reliable transportation required.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams) and comfortable with CRM or case management systems (e.g., BOLT).

Key Skills & Competencies

• Relationship Building: Skilled in developing rapport and trust with community providers, referral sources, and potential clients.
• Communication: Strong verbal and written communication skills; comfortable with presentations and public speaking.
• Sales & Outreach: Ability to identify opportunities, engage prospects, and convert leads into active cases.
• Organization & Time Management: Able to plan routes, manage daily logs, track outreach, and balance field and administrative tasks.
• Follow-Through: Consistently follows up on referrals, outreach attempts, and pending cases to ensure completion.
• Problem-Solving: Resourceful in overcoming barriers to service initiation and resolving issues quickly.
• Self-Motivation: Works independently, meets or exceeds outreach and referral targets, and takes initiative without constant supervision.
• Professionalism: Represents the company positively in all interactions, maintains confidentiality, and adheres to ethical standards.
• Adaptability: Adjusts approach as needed to meet changing goals, caseload demands, and community needs.

Physical Demands:

• Must remain in stationary position for long periods of time at desk or computer
• Requires occasionally standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls; reaching with hands and arms; climbing stairs; hearing; talking

Work Environment:
Remote; Travel; Occasional office for meetings

Pay Range: The hiring range for this position is $70,000.00-100,000.00 annually. Various factors will determine final compensation such as a candidate’s years of relevant work experience, skills, certifications, and location.

EHC1000

HouseWorks, LLC and its Family of Companies is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.

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