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VP, Strategic Partnerships

Marquee Brands
locationNew York, NY, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job DescriptionSalary: $150,000-$175,000

VP, Strategic Partnerships New York, NY (Hybrid)

Marquee Brands

Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquees team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant products, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.

Position Details:

The VP of Strategic Partnerships will lead the development, strategy, and execution of integrated brand partnership and live event initiatives across our portfolio of brands. This executive will be responsible for driving new and profitable revenue streams, creating value for our brands, and delivering impactful, innovative programs and activations for sponsors and partners. This role will oversee the Partnerships team, collaborate with internal departments, and maintain key relationships with brands, agencies, and other stakeholders.

What youll be working on:

  • Build and implement comprehensive strategies that drive new revenue streams and enhance brand partnerships. Partnershipsmay include live events, integrated brand packages, spokesperson and data mining opportunities.
  • Ideate, identify and secure new partnership concepts and deals across the Marquee brand portfolio which will maximize revenue for the organization.
  • Oversee all aspects of execution of branded live events, including ideation, venue selection, securing sponsors, marketing and ticket sales and creative execution
  • Work closely with marketing, brand, PR/comms, legal, and other internal departments to ensure successful execution of sponsorship agreements and deliverables.
  • Analyze industry trends, competitor activities, and emerging markets to capitalize on new Partnerships opportunities.
  • Develop and present customized sponsorship proposals to prospective clients, showcasing value and alignment with their brand objectives.
  • Oversee the Partnerships budget, ensuring revenue goals are met while maintaining cost-effectiveness.
  • Create sponsorship offerings to include innovative and engaging activations that enhance fan and customer experiences.
  • Monitor and report on sponsorship sales performance metrics and ensure targets are consistently achieved or exceeded.

Requirements:

  • Bachelors degree in Business, Marketing, or related field.
  • 10+ years of experience in partnership/sponsorship sales. Proven track record of securing large sponsorship deals.
  • Experience with ideating, selling into and executing branded consumer events.
  • Demonstrated experience managing and motivating sales teams to achieve high performance.
  • Extensive network of relationships with brand executives and decision-makers in relevant industries.
  • Exceptional presentation, negotiation, and interpersonal skills.
  • Strong understanding of market research, data analytics, and performance measurement in sponsorship sales.
  • Ability to travel as needed for client meetings, events, and industry conferences.

Marquee Brands Benefits and Perks

  • You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial and fun.
  • Competitive salary, and bonus structure
  • 401k match
  • Healthcare Benefits including dental and vision
  • Flexible spending account (FSA) or health savings account (HSA)
  • Short-term and Long-term disability
  • Parental Leave
  • Life insurance
  • Pet Insurance
  • Paid Vacation
  • Action Days - two (2) fully paid Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
  • 11 Paid Holidays: In addition to Paid vacation.

Salary:

$150,000-$175,000 + Bonus

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