Job Description
Job DescriptionDescription:OTC Markets Group Inc
AVP, Digital Marketing
OTC Markets Group - New York, NY - Full Time
OTC Markets Group Inc., operator of premier US financial marketplaces, is seeking an experienced and strategic AVP, Digital Marketing to join our dynamic Marketing team. Reporting directly to the Chief Marketing Officer, this role is instrumental in developing and executing integrated marketing strategies that drive brand awareness, generate qualified leads, support sales enablement, and enhance customer retention.
The ideal candidate brings a strong background in B2B marketing within financial services, capital markets, or related industries, with proven success in managing multi-channel campaigns across digital, CRM, social media, SEO, and content marketing. This individual will collaborate cross-functionally with internal stakeholders and external partners to deliver measurable results and support the company’s growth objectives.
Please note OTC Markets is currently operating in a hybrid work environment (three days in office, two days remotely). This position is located in our NYC office.
We invest heavily in employee satisfaction and offer all our employees a highly competitive compensation package. As a dynamic, growing company that fosters an open culture, we emphasize autonomy, responsibility, innovation, and self-discipline. We are looking for someone who wants to make an impressive impact at a company known for its reputation on quality and achievement.
Base compensation for this role is $115,000-$125,000 annually, depending on experience. In addition, the position is eligible for our discretionary annual bonus program and equity.
What You’ll Do:
- Lead the planning and execution of integrated digital marketing initiatives across key touchpoints, including CRM, direct marketing, relationship marketing, and sales enablement collateral.
- Design and implement targeted CRM and lead generation campaigns to support our three core business lines: Corporate Services, Market Data, and OTC Link.
- Develop engaging content for the @OTCMarkets social media channels to enhance brand visibility and drive engagement with key audiences.
- Create a wide range of marketing and sales assets, including blog posts, webinars, videos, fact sheets, case studies, and press releases.
- Analyze both quantitative and qualitative data to assess the effectiveness of marketing initiatives and optimize future campaigns.
- Provide support for sponsored in office and external events
- Contribute to the evolution of the OTC Markets brand through consistent messaging, creative storytelling, and strategic marketing efforts.
- Additional responsibilities, as assigned.
What We’re Looking For:
- Minimum of 6 years of relevant B2B marketing experience, preferably within financial services, capital markets, or related industries.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Deep understanding of digital marketing channels, with a strong emphasis on CRM, content marketing, and lead generation strategies.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
- Strong analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Highly collaborative team player with a proven ability to work effectively across departments and with senior leadership.
- Experience with social media and content strategy and tools such as Google Analytics, Storyblok, WordPress, Canva, and Sprout Social.
- A proactive, detail-oriented, and results-driven approach to marketing execution.
What OTC Markets Offers its Team Members (Why You Should Choose Us):
Benefits:
- Generous Paid Time Off (PTO)
- Health, Dental, and Vision Coverage
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA) Dependent & Healthcare
- Limited Purpose Flexible Spending Account (LPFSA)
- Generous Paid Parental Leave Program
- Annual bonus and Stock Incentive Program
- 401(K) Plan - Retirement
- Commuter Transit & Parking Program
- Income Protection (Life Insurance, Short- & Long-Term Disability)
- Voluntary Benefits (Accident, Critical Illness, & Hospital Indemnity)
Perks:
- Hybrid Work Schedule
- Class Pass Partnership (Fitness & Wellness Programs)
- Citi Bike Membership Program
- Mondays – Breakfast Bagels & Wednesdays – Pizza Lunch
- Office Snacks and Beverages
- Monthly birthday celebrations
For more information about OTC Markets Group, please visit our public policy advocacy and careers page.
No third-party recruiters. Unsolicited resumes submitted by third-party recruiters will be treated as free referrals, and OTC Markets Group will NOT pay a fee for any placement that may result from receipt of an unsolicited resume, referral, or other submission by a third-party recruiter.
Come as you are and just be you. We are an equal opportunity and E-Verify employer and prohibit discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, creed, color, religion, gender, national origin, age, marital status, political belief, physical or mental disability, sexual orientation, military or veteran status, genetic information, family or parental status, gender identity, pregnancy, including childbirth or related medical condition, or any other characteristic protected by federal, state, or local law. We encourage applicants of all ages and backgrounds.
OTC Markets Group Inc. (OTCQX: OTCM) operates regulated markets for trading 12,000 U.S. and international securities. Our data-driven disclosure standards form the foundation of our three public markets: OTCQX® Best Market, OTCQB® Venture Market and Pink® Open Market.
Our OTC Link®?Alternative Trading Systems (ATSs) provide critical market infrastructure that broker-dealers rely on to facilitate trading. Our innovative model offers companies more efficient access to the U.S. financial markets.
OTC Link ATS, OTC Link ECN and OTC Link NQB are each an SEC regulated ATS, operated by OTC Link LLC, a FINRA and SEC registered broker-dealer, member SIPC.
Applicants have rights under the federal law:
Equal Employment Opportunity is the Law
Polygraph Protection Act
FMLA
Requirements: