Senior Director, Marketing B2B

Job Description

Job DescriptionCompany Description

Location: New York preferred or Los Angeles
Reports to: EVP, Audience Engagement

Salary: $150,000 - $170,000 gross basic per annum

Overview
Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.

Why This Role Matters

As WildBrain accelerates its digital growth across YouTube, FAST, and AVOD, advertisers and partners need a clear, compelling understanding of the unique value our audience delivers. This role exists to increase revenue by strengthening advertiser demand, improving industry perception, and driving greater efficiency and effectiveness across the commercial funnel.

Success is defined by measurable outcomes:

• Improved awareness and favourability among advertisers and agencies
• Stronger consideration and category leadership for kids & family digital media
• Increased inbound interest and sales pipeline quality
• Greater commercial impact from GTM efforts, content, and industry presence
• More aligned, efficient cross team‑team execution supporting accelerated growth

About the Role

The Senior Director, Marketing leads the B2B marketing function for Audience Engagement and is responsible for delivering commercial outcomes that grow revenue and influence for WildBrain’s digital Network. This role ensures our market positioning, industry presence, and Go-To-Market execution directly support business goals across Media Solutions, YouTube, and FAST partnerships.

This leader converts insights, product capabilities, and audience value into narratives and programs that:

• increase advertiser demand
• elevate WildBrain’s industry authority
• strengthen partner confidence
• improve pitch effectiveness and conversion

This is a senior strategic role requiring someone who can bring clarity to complexity, influence across a matrixed environment, and deliver business results with both strategic vision and hands on‑on execution.

Job Description

1. Drive B2B Marketing Strategy in Support of Growth

• Own the B2B marketing strategy and roadmap to deliver revenue ‑connected outcomes: stronger awareness, elevated perception, and increased demand among advertisers, agencies, and platform partners.
• Define differentiated positioning and value propositions that improve marketplace competitiveness and pitch win rates.
• Translate complex data, product capabilities, and audience insights into simple, compelling commercial narratives that drive advantage for Sales.

2. Deliver High Impact Go-to-Market Programs

• Lead GTM strategy for new product offerings, audience packages, tentpole programs, and category initiatives, ensuring each drives measurable pipeline and revenue impact.
• Work in conjunction with the Sales Development, Client Success and Partnerships to create a feedback loop from sellers and Network content partners, so that we increase content acquisition opportunities, deal velocity, meeting conversion, and partner engagement (decks, proof points, case studies, narratives).
• Maximize commercial impact at industry moments (upfronts, agency roadshows, advertiser presentations), measured by new opportunities and increased partner commitments.

3. Strengthen Cross Functional Alignment and Efficiency

• Partner closely with Media Solutions, YouTube, and FAST & AVOD teams to ensure unified positioning, frictionless collaboration, and consistent commercial storytelling aligned to business priorities.
• Work with MarCom to ensure alignment with corporate, investor, and brand level‑level messaging, ensuring a coherent story across all external touchpoints.
• Build shared processes, tools, and calendars that increase execution efficiency and eliminate fragmentation across Sales, Marketing, Corporate, and Audience Engagement.

4. Build Industry Leadership and Market Influence

• Deliver a thought leadership and content strategy that elevates WildBrain’s authority with advertisers and trade media, growing inbound interest and strengthening category leadership.
• Produce white papers, POVs, and insight led storytelling that shape industry conversation and reinforce WildBrain’s distinctive market value.
• Partner with PR & Comms to secure strategic speaking opportunities and visibility that enhance brand reputation and advertiser trust.

5. Measure What Matters & Demonstrate Impact

• Define success metrics that clearly link marketing activity to commercial outcomes (awareness lift, funnel progression, opportunity creation, pitch effectiveness).
• Use data and insights to refine messaging, prioritization, and Go To Market strategy.
• Report learnings and recommendations to senior leadership with transparency and actionability.

Leadership Expectations

• Serve as a senior leader and trusted strategic partner to the EVP, Audience Engagement, shaping the function’s future and accelerating the organisation’s ability to execute at scale.
• Influence effectively across teams without direct authority, bringing clarity, structure, and momentum to complex, cross functional initiatives.
• Build a culture of accountability, collaboration, and outcome oriented execution across Sales, Media Solutions, Marketing, and Corporate functions.

Qualifications

• Proven experience delivering B2B marketing strategies that directly support revenue growth within digital media, advertising, entertainment, platforms, or technology sectors.
• Strong understanding of the advertising ecosystem, including agencies, brands, and digital platforms.
• Exceptional strategic thinking and executive level storytelling skills.
• Demonstrated success influencing stakeholders and driving results in matrixed organisations.
• Comfortable operating at both strategic and hands-on levels.

Additional Information

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360&degree; franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.