Head of Marketing- Factor

Job Description

Job Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

For Factor_ we are looking for a visionary, strategic, innovative and data-driven Head of Marketing to join our Marketing team, based in NYC. Join the team behind Factor - the #1 Ready-to-Eat brand for people who see personal health as a key ingredient to achieving their goals. Factor is developed by chefs and dietitians, Factor makes healthy eating effortless, enjoyable, and is full of flavor.

Elevate the Brand. Redefine Growth. Reimagine Factor. Lead What’s Next for Factor.

We are at a pivotal moment - and we’re looking for a bold, visionary marketing leader to help write the next chapter of Factor's brand and growth story. This leader will play a pivotal role in the North American Marketing Team, driving innovation and leading bold experimentation. This role is not about maintaining momentum - it’s about creating it. You’ll step into a rare opportunity to experiment, innovate, and push boundaries, with the full support of a high-performing marketing organization behind you that is able to deliver at scale. Reporting into the SVP of Marketing, this role is designed for an innovator and builder - someone who sees whitespace as opportunity, and who’s energized by the challenge of unlocking new growth through innovative marketing ideas that go way beyond performance marketing.

This is more than a role. It’s a chance to lead the future of one of the fastest-growing brands in the industry — with the runway, resources, and support to make your vision real.

What you'll do

• You’ll spearhead and execute innovative brand ideas that resonate with health-focused consumers, driving engagement and loyalty for Factor. Beyond traditional ATL advertising, you'll launch campaigns that amplify our brand’s voice and inspire customer love. Collaborating cross-functionally, you'll weave our mission of delivering healthy, delicious food into every (possible) brand touchpoint and digital experience. You’ll lead a team that transforms bold ideas into measurable, long-term impact, ensuring Factor is the top of mind food solution for the health-conscious audience.
• Product Marketing: You’ll lead a team of Product Marketers for Factor. This is about connecting product truth with customer need, and driving go-to-market excellence at scale. Define brand territories (e.g. Health), RTBs (e.g. weight loss) and claims. These claims are tested in close collaboration with the Growth team (e.g. claim testing on Paid Social).
• Experimentation & Innovation: You’ll identify and lead high-potential growth initiatives, piloting them with focused teams that report into you. Once proven, you'll scale those wins in collaboration with the broader NA Marketing team. This is your sandbox — a place to test new models, learn fast, and build what’s next.
• Shaping the Future of Product-Led Growth: You’ll define and build new product-led growth pathways for Factor — working across physical product, product/tech, CX, and brand to create seamless, scalable levers for conversions and how we Factor to prospect customers (e.g. Homepage).
• Defining Factor’s Next-Gen Positioning and Targeting extensions: In collaboration with our brand team, you'll elevate how Factor shows up in the world. (How can Factor help you to lead a better life; empower customers to become the better/the future them, etc.)
• Identifying Breakthrough Partnerships: You’ll imagine new partnership — from celebrity talent to high-profile influencers — to elevate awareness, credibility, and reach with the ultimate goal to drive consideration and sign-ups.

What you'll bring

• Customer-First Mentality – You instinctively put the customer at the center, using insight and behavior as the launchpad for bold, effective marketing strategies that unlock growth. You have a deep understanding of consumer insights and brand positioning.
• D2C Leadership Experience – A strong track record of success in senior roles at direct-to-consumer companies, ideally within the e-commerce, food space or fintech space. Experience with subscription models is a strong plus.
• Strategic Growth Mindset – You think big and execute fast, building and delivering innovative growth strategies that drive measurable impact.
• Product-Led Growth Expertise – Proven success in designing and scaling product-led growth initiatives that connect user value with business outcomes.
• Team Builder – Demonstrated ability to recruit, lead, and grow high-performing marketing teams.
• Data-Driven Decision Maker – Strong analytical chops and commercial acumen, with a clear-eyed view of what drives business performance.
• Proven track record to lead product marketing teams
• Bias for Action – Thrive in high-velocity environments, balancing multiple priorities with focus, agility, and calm under pressure.
• Innovator at Heart – Passionate about testing, iterating, and finding creative, data-informed ways to drive results—never afraid to break convention.
• Versatile Operator – Equally capable of diving into the weeds and rising above to shape big-picture strategy—knowing when to zoom in and when to zoom out.
• Executive Presence – Adept at engaging and influencing C-level leaders and cross-functional stakeholders with clarity, confidence, and conviction.
• 8–10 Years of Experience – In data-driven product marketing, growth marketing, or performance marketing—ideally across both strategic and executional roles.

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range$182,135—$212,503 USDAbout HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com