Job Description
Job Description
Moxie Labs v2 is looking for an innovative and passionate Brand Marketing Manager to lead our brand strategy and elevate our presence in the market. In this role, you will be responsible for creating and executing marketing initiatives that strengthen our brand identity, engage our audience, and drive customer loyalty. You will collaborate with various teams, including product development, sales, and operations, to ensure our brand message is consistently communicated across all channels. If you have a creative mindset and a strong background in brand management, we invite you to apply!
Key Responsibilities
- Develop and implement comprehensive brand marketing strategies that align with business goals and resonate with target audiences.
- Conduct market research and analyze consumer insights to inform branding decisions and identify market opportunities.
- Create brand guidelines and oversee the execution of branding initiatives across all marketing channels to ensure consistency.
- Manage brand campaigns, including advertising, digital marketing, social media, and public relations efforts to enhance brand visibility.
- Collaborate with creative teams to develop engaging content that communicates our brand message effectively.
- Measure and analyze brand performance metrics, adjusting strategies as necessary to optimize brand impact.
- Act as a brand ambassador, representing Moxie Labs v2 in various industry events and maintaining positive relationships with stakeholders.
Requirements
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 4+ years of experience in brand marketing or brand management, preferably in the technology or consumer goods sectors.
- Proven track record of developing and executing successful brand strategies and campaigns.
- Strong understanding of digital marketing, social media, and content marketing best practices.
- Excellent written and verbal communication skills, with a strong ability to convey brand narratives.
- Creative thinker with strong project management and organizational skills.
- Ability to work collaboratively across teams and engage with external partners.