Job Description
Job Description
Summary:
Quigley-Simpson has an opening for a Media Director. This highly motivated person will be innovation-driven and possess the ability to drive full-funnel digital campaigns.
This person will plan and own campaign performance metrics and be expected to achieve, and exceed, monthly goals. Candidates should demonstrate a proven track record within digital campaigns driving online brand lift across awareness/familiarity/favorability/purchase intent as well as having had responsibility for digital acquisition campaigns that met expected conversion goals.
Core Accountabilities:
- Lead strategic and tactical planning activities with oversight responsibilities; act as a primary day-to-day contact for clients and internal/external partners
- Provide thought leadership and innovation across the account
- Keep up to date on the latest in digital media, and bring those new concepts to the team
- Lead integrated planning with internal and external agency teams
- Actively contribute to brainstorming and ideation sessions
- Work on performance-based and brand-awareness campaigns with aggressive KPIs
- Accountable for building, developing, implementing, and maintaining integrated client media plans that deliver against objectives/strategies; proactively investigate media opportunities; and craft well-supported, articulate points of view
- Manage digital campaign setup, which includes ad serving, checking billing/budgets, and traffic and tracking implementation
- Spearhead the planning process and identify opportunities for innovation and improvement
- Set realistic client expectations and make every effort to exceed them by providing quality work in a timely and responsive manner
- Monitor team’s ability to gather learnings and implement optimizations based on campaign performance
- Manage the use of proprietary and syndicated tools
- Engage with research partners to execute all measurement and learning plans
- Review and evaluate proposals from media partners
- Mentor and ensure continual growth of junior team members (supervisors and planners), and identify strengths and opportunities for team development
- Oversee and steward competitive landscape and budget management
- Compile and update regular status reports
- Responsible for complicated contracts with addendums and extra regulations
Mastery:
- Able to communicate and present work with confidence and clarity
Academic/Educational Requirements:
- Bachelor’s degree or relevant experience
Required Skills/Experience:
- At least eight years experience in digital performance-based buying and -1 + year in an associate director role or currently employed as a digital media director
- Experience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing tests
- Experience managing large marketing budgets and ROI optimization
- Strong analytical skills, ability to review online marketing results daily, and, based on these results, make quick decisions on canceling channels and bringing on new channels to achieve goals
- Experience working with awareness- and conversion-based marketing programs
- Understanding of third-party ad servers (ideally DCM)
- Brand-study and brand-safety experience is a plus (Kantar and Oracle Moat)
- Excellent written and oral communication skills, problem-solving skills, and strong interpersonal skills, with the ability to effectively work and lead cross-functionally, resolving issues quickly
- Understanding of website and online advertising metrics, including a track record of success
- Ability to manage multiple projects in a fast-paced environment
- Advanced proficiency in Excel and demonstrated experience using metrics to gain insights to drive business decisions
- Strong eye for detail; must be accurate, organized, and possess follow-through skills
- Be a strategic thinker who is organized and proactively solution oriented
- Ability to develop creative solutions and think big-picture based on client’s business goals
- Ability to negotiate with media partners
- Ethical, with proven ability to demonstrate integrity when prioritizing client deliverables
- Firsthand travel category experience a plus
- Commitment to respond to client communication within a short window
- Ability to work with large workload waves and effectively meet deadlines
- Enthusiastic team player with an “anything is possible” attitude
- Programmatic experience is a plus
- Conflict resolution and ability to handle high-pressure situations diplomatically
- Adept at following legal regulations governing categories, data policies, and confidentiality
- Ability to boost team morale and drive agencywide engagement
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