Sales Manager - Fast Growth Coaching and Consulting Company

Job Description

Job Description

About Us

We're not just building a business — we're on a mission to normalize coaching and make it accessible to everyone. We do this by empowering coaches with the business systems, training, and tools they need to launch and grow. Our company is fast growing and we’re looking to 5X our revenue within 12months. To make that happen, we’re hiring a Sales Manager who can lead the charge.

If you’ve built high-performing sales teams in the coaching, consulting, or high-ticket services industry — and you're a metrics-obsessed builder who thrives in startup energy — this is your calling.

Role Summary

You will own all things sales—from hiring and training a performance-driven team to refining systems, processes, and metrics. You’ll be accountable for revenue generation and pipeline performance, collaborating closely with leadership to align sales outcomes with business goals.

Key Responsibilities

1. Team Building & Leadership

• Recruit top-performing sales talent with experience in high-ticket coaching or consulting sales.

• Develop and execute a ramp-up plan for new hires including onboarding, shadowing, sales script mastery, and certification benchmarks.

• Foster a performance-driven culture with a balance of support and accountability.

• Set up a sales leadership structure over time (e.g., SDRs, closers, team leads) to scale efficiently.

2. Sales Strategy & Execution

• Architect a scalable sales system that can grow from $2M to $10M+ in ARR, including sales funnel design, lead routing, and qualification frameworks.

• Own the end-to-end sales process from lead handoff to close, ensuring consistency in messaging and experience.

• Refine positioning and objections handling frameworks specific to the mindset and needs of coaches and solo consultants.

• Integrate sales with marketing and product feedback loops to improve offer resonance.

3. Pipeline Management & Forecasting

• Own the daily management of the CRM (e.g., Zoho, Salesforce), ensuring clean data, accurate pipeline stages, and forecasting hygiene.

• Establish weekly, monthly, and quarterly pipeline reviews with both reps and leadership.

• Proactively identify bottlenecks in the funnel and implement fast iterations to improve conversion at each stage.

4. Performance Management & Coaching

• Define clear KPIs for reps (e.g., discovery-to-close rate, sales velocity, average deal size).

• Conduct weekly 1:1s with each rep focused on skill development, mindset, and goal alignment.

• Use call recordings, scorecards, and role-play sessions to create a feedback-driven sales culture.

• Build and continuously evolve a high-ticket sales script, incorporating real objections and behavioral patterns.

5. Cross-Functional Collaboration

• Work with Marketing to refine lead qualification criteria, optimize campaigns for conversion, and ensure alignment between messaging and sales pitch.

• Collaborate with the Product/Coaching Team to understand and articulate the transformation delivered by your offers.

• Sync with Client Success to ensure smooth handoff post-sale and long-term client retention.

6. KPI Ownership & Reporting

• Own and report on sales performance metrics including:

  • Total revenue and booked calls

  • Funnel conversion rates (lead to appointment, appointment to show, show to close)

  • CAC and LTV

  • Sales cycle length

• Create dashboards and reporting structures to ensure visibility of performance at all levels (rep, team, leadership).

• Lead monthly strategy reviews with the executive team.

7. System & Process Optimization

• Continuously refine sales processes using data-driven insights and rep feedback.

• Introduce and manage tools for sales enablement (e.g., proposal software, call coaching tools, dashboards).

• Develop internal SOPs, onboarding checklists, playbooks, and knowledge base documentation to ensure scalability.

You’ll Thrive Here If You Have:

• 5+ years experience in sales leadership roles, ideally in the coaching, consulting, or B2C high-ticket service industry.

• Proven experience building and scaling sales teams in fast-growing organizations (ideally remote or hybrid).

• Deep understanding of sales metrics and how to influence them to drive predictable growth.

• Experience working with CRMs (Zoho, HubSpot, Salesforce, etc.) and sales automation tools.

• Strong leadership, communication, and decision-making skills.

• Highly adaptable and thrives in an entrepreneurial environment.

What We Offer

• $160,000 - $200,000 Base Plus Commission Structure ( currently being built)

• Up to $70,000 performance bonus

• Tied to exceeding quarterly and annual revenue targets

• Bonuses also triggered for achieving team milestones (e.g., team ramp-up, win rate improvements, reducing sales cycle etc)

• $270,000 OTE

• Equity of 1% - 2% based on experience