Job Description
Job DescriptionJob ProfileJob Title: Senior Digital Analytics SpecialistLocation: Buffalo, NYHire Type: Contingent Pay Range: $40-68/hrWork Model:Remote Nature & Scope:Positional OverviewAre you a talented Digital Analytics Specialist looking to join an innovative and dynamic team? Look no further! We are excited to announce an exceptional opportunity at our client’s company for a skilled Senior Digital Analytics Specialist who is passionate about tackling complex challenges. As part of their team, you will have the chance to work on impactful projects that push the boundaries of technology and make a real difference. We offer a collaborative and supportive work environment where creativity and innovation thrive. If you are ready to take your career to the next level and contribute to exciting projects, apply today and be part of their forward-thinking team!Role & Responsibility:Tasks That Will Lead To Your Success
- Contribute to the continuous enhancement and evolution of Digital Banking's strategic and ad-hoc analytics capabilities by examining the unique needs of a business to develop relevant documentation to inform decisions
- Develop a variety of fact-based reports that aid management in making decisions related to the creation or expansion of new or existing digital content.
- Responsible for analyzing data and quality control of reporting and analysis for the company's digital portfolio.
- Develop creative approaches and methodologies to answer critical business questions, evaluate new digital opportunities and assess market potential.
- Improve quality and efficiency of reporting by creating dashboards that key stakeholders utilize to make informed business decisions and automated processes to consolidate data and assist in implementations of tag management and web analytics software.
- Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying acquisition, cross-sell, up-sell and retention opportunities from digital channels.
- Work closely with business partners to integrate and operationalize approved recommendations into business strategies, plans and tactics to support increased return on investment through improved channel-specific performance.
- Partner with Digital Marketing and Content Management teams to create an appropriate measurement strategy for digital content updates and campaigns.
- Train business partners in use of analytics capabilities, preparing reports and properly utilizing report data.
- Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite.
- Identify risk-related issues needing escalation to management.
- Promote an environment that supports diversity and reflects the company brand.
- Maintain internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
- Complete other related duties as assigned.
Skills & ExperienceQualifications That Will Help You Thrive
- Bachelors degree and a minimum of 4 years marketing, product management, financial, analytics, and/or data management experience, or in lieu of a degree, a combined minimum of 8 years higher education and/or work experience, including a minimum of 4 years marketing, product management, financial, analytics and/or data management experience.
- 5+ years of hands-on SQL experience
- 5+ years of experience in SAS and/or Python for data manipulation and analysis
- Experience in financial services preferred
- Knowledge of statistical concepts.
- Proven analytical skills.
- Experience compiling and interpreting technical information.
- Experience presenting to a non-technical audience.
- Strong verbal and written communication skills.