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Marketing Director

Adorama
locationNew York, NY, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

Our Story

Printique is a premium photo printing lab dedicated to transforming your digital images into stunning, museum-quality prints and photo products. Whether preserving cherished moments or creating personalized gifts, we combine expert craftsmanship with the latest printing technology to deliver exceptional quality that lasts a lifetime.

From fine art prints to custom photo books and wall décor, Printique helps you celebrate and share your memories in vibrant detail and timeless style.

Our Leadership Principles

  • Growth Mindset: We set high standards, embrace failure, and are open to change.
  • Be Customer-Centered: We focus on the end-to-end customer experience.
  • Take Ownership & Dig Deeper: We are proactive, use data, and avoid shortcuts.
  • Think Like a Start-Up: We move fast, stay flexible, and celebrate every win.
  • Be Humble & Respectful: We assume positive intent, listen actively, and support one another.

What You'll Do

We are looking for a creative, analytical and data driven marketer to usher in the next era of growth for Printique and a couple of other Adorama brands. This individual will be responsible for the day-to-day marketing for Printique and a couple of other Adorama brands. This is a wonderful opportunity to take ownership of a brand with the support of the larger Adorama eco system.Responsibilities:

  • Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency
  • Utilize metrics tracking to gather insights and drive course correction
  • Master Calendar Planning & Campaign Execution across all channels
  • Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign
  • Timeline Management for all marketing departments to ensure 360 execution on time
  • CRM Email-SMS Campaign management
  • Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels
  • Active Participation in Photo Shoots & Collaborations for Brand Campaigns
  • Website Management & Content Updates:
    1. Web Banners – Desktop, Mobile
    2. Featured Categories
    3. PDP Marketing Content
    4. Blog- Management
    5. Product & E-commerce Marketing Management
  • Oversee Full-Funnel Marketing Activities: Managing all aspects of marketing, including email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics.
  • Drive End-to-End Marketing Campaigns: Leading the planning, execution and analysis of comprehensive marketing campaigns.
  • Manage In-House and Third-Party Marketers
  • Growth & Data Analysis
    1. Develop insights from Google Analytics 4 & Looker metrics.
    2. Utilizing data to inform performance marketing, audience segmentation and budget management.
  • Direct Social Media Campaigns
    1. Managing social media content and metrics.
    2. Approvals on partnerships, collaborations and budgets.
  • Collaborate with Leadership to Build the Brand Story
    1. Working closely with leadership to shape and communicate our brand story.
    2. Providing weekly roadmap updates and data analysis.
  • Brand building
    1. Enhancing brand identity and visual aesthetics across all marketing channels.
    2. Guiding the creative process to ensure cohesive and compelling marketing content.
  • Work with the product team to maintain and update the website
  • Responsibilities may evolve over time; employees may be asked to take on additional duties as needed to support business priorities.

What Will Help You Thrive

  • 10 to 15 years' relevant experience
  • Customer centric
  • Proven capability to drive cost-effective growth
  • Clear experience of driving insights that lead to significant impacts to the business
  • Data driven with experience with data and visualization tools like looker
  • Good business acumen with a strong understanding of a P&L
  • Hands on leader
  • Strong project management skills
  • Strong organizational skills to build content publishing calendars and create stories for our audiences.
  • Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising marketing strategies to reach them
  • Strong attention to detail and ability to work within brand guidelines.
  • Exceptional written and verbal communication skills.
  • Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude.
  • Proven ability to handle high volumes of work at all times.

This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.

Apply today and let's create something extraordinary together.

Pay range for this role:$90,000—$150,000 USD

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