Social Media Manager

Alliant Human Capital

New York, NY, USA

Published: 6/14/2022

Full Time

Job Description

Job Title: Social Media Manager

Location: New York City, NY

Department: Marketing

Reports To: Marketing Director

Job Overview:

Kate McLeod is seeking a deeply social-native, highly creative Social Media Manager who lives and breathes digital culture. You’re not just on social media—you understand it. You spot trends before they hit the mainstream, thrive in fast-moving feeds, and know how to turn ideas into scroll-stopping content. This role is responsible for developing and executing our social strategy, owning community management, and creating high-performing content that drives connection, conversation, and conversion.

In addition to creating content and managing channels, this person will liaise directly with influencers and creators to develop brand-right partnerships and co-create content that feels fresh, fun, and aligned with our aesthetic. You’ll be the voice of Kate McLeod across our platforms and will play a key role in cultivating and nurturing our growing community.

Objectives:

Increase follower growth across key platforms

Drive meaningful engagement and community interaction

Grow traffic and conversion from organic social media

Key Responsibilities:

Social Media Strategy & Channel Ownership

Develop and execute a compelling, platform-native social media strategy for Instagram, TikTok, and emerging channels
Own the content calendar, aligning weekly and monthly plans to brand campaigns, product launches, and cultural moments
Track platform trends and innovations to ensure our content stays relevant and differentiated

Community Management

Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time

Build strong relationships with our most loyal followers, brand fans, and customers

Monitor sentiment and surface insights from the community to inform content and product direction

Content Creation & Production

Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience)

Be comfortable both behind and in front of the camera; act as on-screen talent when needed

Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels

Ensure all content aligns with our brand’s visual identity and tone

Influencer & Creator Collaboration

Manage relationships with influencers and content creators

Partner with creators to co-develop content, ensuring it feels organic and performs across platforms

Source and manage user-generated content and ensure proper usage rights

Performance Analysis

Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy

Use data to inform creative testing and optimize content for better results

Qualifications:

Deep familiarity with and passion for social media, especially Instagram and TikTok

Beauty industry experience preferred

Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles

On-camera confidence with a strong, relatable screen presence

iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot

Strong writing skills and an instinct for brand voice and storytelling

Experience working with influencers or creators, preferably in a brand or agency setting

Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social)

Proactive, collaborative, highly organized, and detail-oriented

Enthusiastic about skincare, beauty, wellness, or lifestyle content

Education:

Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.

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