Job Description
Job DescriptionJob Title:Website Analytics Manager.
Client:The NYC Office of Technology and Innovation
NOTE: This is the Remote Position with,Monday- Friday; 9-5.
Job Description / Justification:
The NYC Office of Technology and Innovation has been tasked with recruiting an Analyst 3, Website Analytics Manager.
To ensure that NYC services are meeting the needs of New Yorkers, the NYC Digital Service is requesting a Site Analytics
Specialist to design, implement and analyze site data for publicfacing digital properties for the Office of Technology andInnovation. Projects may include work on City Jobs (part of Talent Portal), Department of Finance Redesign (Payments), MyCity and application and data integrations across various NYC digital properties.
SCOPE OF SERVICES:
The Website Analytics Manager will work with the NYC Digital Service team to understand analytics requirements, define tags to capture data correctly, oversee site analytics implementation and analyze resulting data for across more than 500 NYC digital properties. The Website Analytics Manager will be involved in agency stakeholder meetings, and present deliverables in team meetings.
TASKS:
1. Define best practice approaches for analyzing online user behavior, configuring web analytics
technology, and for interpreting data
2. Determine objectives, methods and tools needed for iterative testing and optimization
3. Write analytics technical and functional requirements for public-facing digital properties
4. Create customized JavaScript or JSON code as needed for site analytics
5. Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy
6. Provide site analytics technical expertise, estimates, and recommendations to the development
lead and/or project manager
7. Communicate risks and issues in a clear and timely manner
8. Run regularly scheduled web analytics reports that contribute meaningful analysis and
actionable insights to improve user experience
9. Conduct ad-hoc analysis and reporting for internal clients as requested
10. Create documentation such as data dictionaries and analytics requirements
MANDATORY SKILLS/EXPERIENCE Note: Candidates who do not have the mandatory skills will
not be considered.
1. 8 years reporting, and technical background Experience with Google Analytics (GA360, GA4),
and Web tag managers (GTM, Tealium)
2. 4-5+ years’ experience managing enterprise-class web analytics platforms (e.g., Google
Analytics 360, GA4, Web Trends); expertise with web analytics platform migrations highly
valuable
3. Proficiency developing custom reports, advanced segments, and complex goals, and the
interpretation and presentation of findings
4. Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise
reports and insights
6. Knowledge of agile ways of working and modern software development practices
DESIRABLE SKILLS/EXPERIENCE:
• At least 8 years of digital software development
• Passion for optimizing for best user experience using data and evidence
• Experience with A/B and multivariate testing techniques and best practice
About Us:
Since 2000, Tri-Force Consulting Services (https://triforce-inc.com) has been an MBE/SDB certified IT Consulting firm in the Philadelphia region. Tri-Force specializes in IT staffing, software development (web and mobile apps), systems integration, data analytics, system automation, cybersecurity, and cloud technology solutions for government and commercial clients. Tri-Force works with clients to overcome obstacles such as increasing productivity, increasing efficiencies through automation, and lowering costs. Our clients benefit from our three distinguishing core values: integrity, diligence, and technological excellence. Tri-Force is a six-time winner among the fastest-growing companies in Philadelphia and a four-time winner on the Inc. 5000 list of the nation's fastest-growing companies.