Job Description
Job DescriptionSalary:
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.
Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
To learn more about Uphold, please visit https://uphold.com.
We are seeking an experienced and strategic Business Marketing Manager to support the marketing efforts around our rapidly growing Enterprise business. This role will work closely with our Global Head of Enterprise to create a marketing plan, approach, content and metrics.
Responsibilities:
- Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
- Drive lead generation and account retention efforts through various marketing channels, including digital marketing, content marketing, email marketing, events, and account-based marketing (ABM) strategies. Develop and implement campaigns that generate quality leads and contribute to revenue growth.
- Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
- Track, analyze, and report on the performance of marketing campaigns and initiatives. Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions. Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
- Define and strengthen the company's B2B brand identity.
Qualifications
- Bachelor's degree in marketing, business, or a related field. A master's degree is preferred.
- 5+ years in business marketing
- Proven experience in B2B marketing
- Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
- Excellent analytical thinking and problem-solving abilities.
- Exceptional communication and presentation skills
- In-depth knowledge of marketing trends, best practices, and emerging technologies
- Proficiency in marketing analytics and data-driven decision-making.
- Strong project management and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Collaborative mindset and the ability to work effectively with cross-functional teams.
Position requires travel to other offices and events as needed and generally will not be more than 25% travel.
What we have to offer you:
- Innovation and Impact: Be a part of a company driving innovation and making meaningful impact. Work on cutting-edge projects in a stimulating and challenging work environment.
- Competitive Compensation: We offer a salary, stock options, performance-based bonuses, and comprehensive benefits.
- Strong Company Culture: Join a supportive and positive work environment built on shared values of integrity, teamwork, accountability, and excellence.
- Global All-Hands Calls: Regular sessions to share updates, strategize, and foster connections.
- Development: Opportunities for training and mentorship programs.
- Flexibility: Work from home, from other locations or slightly different hours available.
- Inclusive and Diverse Environment: Foster an environment where different perspectives are valued.
Benefits:
- Annual bonus program based on individual, team and company performance.
- Home office stipend to support the setup of a productive home office.
- Generous PTO, healthcare coverage, and employee assistance programs.
- Interesting and fun events and celebrations.
- Foodie culture and well-stocked office kitchen.
Join our team and embark on a fulfilling career where you'll have the opportunity to grow, innovate, and contribute to something meaningful. Come and be a part of our talented team!
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EEOC Employer
We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.