Job Description
Job DescriptionWe are looking for an experienced Media Planner to join our team on a long-term contract basis. Based in New York, New York, this role focuses on creating impactful media strategies and campaigns that drive brand awareness and engagement. The ideal candidate will have a strong background in digital media planning and analytics.
Responsibilities:
• Develop and execute comprehensive media plans that align with business objectives and target audience insights.
• Utilize tools like Comscore and DoubleClick for Publishers (DFP) to analyze media performance and optimize campaigns.
• Collaborate with cross-functional teams to ensure seamless integration of advertising strategies across various platforms.
• Monitor and report on campaign effectiveness using Facebook Insights and other analytics tools.
• Plan and manage digital advertising campaigns to maximize reach and engagement.
• Enhance brand visibility through targeted media strategies and creative planning.
• Coordinate with stakeholders to ensure alignment of media goals with overall business strategies.
• Stay updated on industry trends to recommend innovative media solutions.
• Manage budgets and ensure efficient allocation of resources for media initiatives.
• Analyze and interpret data to provide actionable insights for campaign improvement.• Proven experience in media planning and digital advertising.
• Proficiency with tools such as Comscore, DoubleClick for Publishers (DFP), and Facebook Insights.
• Strong understanding of digital media and campaign planning.
• Familiarity with ERP solutions and enterprise resource planning systems.
• Demonstrated ability to drive brand awareness through media strategies.
• Excellent analytical skills to evaluate campaign performance and improve outcomes.
• Effective communication and collaboration skills to work with cross-functional teams.
• Knowledge of current trends in digital media and advertising.