Job Description
Job Description
RxSense is a leading healthcare technology company delivering innovative solutions for pharmacy benefits and prescription savings. Our enterprise platform brings transparency, flexibility, and efficiency to pharmacy benefit management, helping clients streamline operations and enabling consumers to save on prescriptions. By integrating intelligence across the pharmacy ecosystem, RxSense makes cost-effective healthcare more accessible. Whether for PBMs, pharmacies, or individuals, our solutions help modernize operations, reduce costs, and improve outcomes.
RxSense also owns and operates SingleCare, a free prescription savings service that offers consumers access to consistently low prices on prescription drugs. Through its partnerships with the country's largest pharmacies and grocers, including CVS, Walgreens, Walmart, Kroger and Albertsons, SingleCare improves access and adherence to affordable medications and has helped millions of Americans save over $11 billion on their medications.
RxSense is a great place to work! Our company has earned several prestigious awards, including Fast Company's Most Innovative Companies, Forbes' Top Startup Employers, Modern Healthcare's Best Places to Work in Healthcare, and Inc's Best in Business and Best Workplaces.
Position Summary: We are seeking a highly motivated, goal-oriented, and dedicated Digital Marketing Manager to join our exciting and fast-paced team in New York City, NY. If you are equally passionate about performance marketing and career growth, an opportunity at SingleCare will be a great match! In this role, you'll be responsible for the optimization, planning, and development of our paid digital marketing channels working both individually and as a member of an extremely talented and experienced team of performance marketers. Don't miss this exciting opportunity for you to join a group of young professionals who operate in a laid-back and collaborative environment with a shared mindset for driving results and continuous learning.
You'll be working on creating, implementing, and running best-in-class paid acquisition campaigns and working collaboratively with various stakeholders (including but not limited to product, engineering, data, and finance) on various projects focused on improving our digital performance and advancing our growth capabilities. You will get a chance to define and lead the execution of those projects while also managing relationships with our vendors.
Essential Duties and Responsibilities:
- Own and manage day-to-day operations of the App Acquisition channels (paid & organic).
- Manage and execute the roadmap for App Store Optimization (ASO).
- Launch and manage campaigns across multiple ad platforms, including Paid Social, YouTube, Display, and App.
- Assist with the day-to-day management of Web SEM campaigns (our biggest channel) and ensure performance is tracking to goals to support marketing objectives and maximize profitable growth.
- Collaborate with our content, product, engineering, and analytics teams to develop core strategies and execution plans for content, landing pages, CRO, analytics & reporting improvements.
- Lead as a critical thinker using data and insights to make sound decisions, even with incomplete information/under pressure.
- Actively engage in our fast-paced 'Test & Learn' operating approach by conducting and analyzing results and applying learnings to implement testing and optimizations.
- Assist in budget development and forecasting while monitoring key metrics and developing strategies to grow and improve the performance of paid acquisition channels.
Qualifications:
- 3-5 years of Performance Marketing / Digital Marketing experience (e-commerce and/or pharma/health experience a plus).
- Knowledge of various paid acquisition channels (SEM, Paid Social, Display, Video, Affiliate) and ad platforms (Google Ads, Meta Ads, TikTok Ads).
- In-depth knowledge of paid App marketing and ASO.
- Influencer and Affiliate marketing experience (a plus).
- Exemplified core fundamentals in leveraging Google Analytics, AppsFlyer, Google Tag Manager, Tableau, and other web & app tracking and analytics tools.
- Prior experience with MMM (a plus).
- Desire to learn and take on more projects and responsibilities.
- Strong analytical skills, including data manipulation, and qualitative/quantitative analysis.
- Strong communication skills (written and oral).
- Passion for interpreting and analyzing large datasets.
RxSense believes that a diverse workforce is a more talented and productive workforce. As such, we are an Equal Opportunity and Affirmative Action employer. Our recruitment process is free from discriminatory hiring practices and all qualified applicants are considered for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin. Neither will qualified applicants be discriminated against on the basis of disability or protected veteran status. We believe in the strength of the collaboration, creativity and sense of community a diverse workforce brings.